You Don't Need a Genius Idea — You Need a Good Problem to Solve

"Stop waiting for a flash of genius. Most successful businesses—from Spanx to Slack—didn't start with a revolutionary idea; they started because someone got annoyed by a problem and fixed it. In this Phase 0 guide, we dismantle the 'follow your passion' myth and show you how to use your own daily frustrations to build a viable business model."