FRESNO PALTwo years managing the Fresno Police Activities League's site, now scoped for a full rebrand and migration onto our managed system.

Client
Fresno PAL
Disciplines
WebBrandSEOMigration
Stack
Next.js · Vercel · GA4 · Search Console
Live since
Stage
Operations
Project at a glance · hybrid
92%
Delivered
105
Tasks
17
Workstreams
165
Story points
8
Sprints
www.fresnopal.orgOpen live ↗

The running site, embedded live. If it doesn’t load, the site blocks embedding. open it in a new tab ↗.

Live results
Visitors · 28d
224
updating daily from the live site
Pageviews · 28d
417
updating daily from the live site
Search clicks · 28d
180
updating daily from the live site
66PERF
LCP
1.23s
INP
0ms
CLS
0
Performance from PageSpeed Insights · traffic from Google Analytics · search from Search Console. Updates automatically.
01

Overview

Fresno PAL, the Police Activities League, is a community youth program that builds positive relationships between young people and law enforcement through Lady Boxing, Boxing, Flag Football, and Bike with Blue. Imaginarii has managed their website since fall 2024.

02

What we've handled

  • Ongoing site maintenance on Webflow: content corrections, board and coach bios and titles, and sponsor updates.
  • New success stories and a 2025–2026 graduate recognition section.
  • Integrated social media and accuracy passes so the site stays current as programs change.
  • Search and content upkeep across the program's pages.
03

The next chapter

After two years of consistent updates and trust, Fresno PAL has scoped Imaginarii for a full rebrand and a migration off Webflow onto our fully managed system. The carryover engagement begins June 2026.

Moving from maintenance to a managed program means faster updates, one consistent brand, and a single place to run their entire digital presence.

04

Outcome

A maintained, accurate, and growing site today, with a full rebrand and managed platform ahead.

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