KERMAN CHAMBER OF COMMERCEA new identity, member directory and staff-run content system for a small-town chamber of commerce, built to replace its Wix site and launching on the Chamber's domain soon.

The Kerman Chamber of Commerce champions the businesses and families of Kerman, a farming town on the west side of Fresno County. It traces its roots to a merchants' group formed in 1926 and became the Chamber in 1950. It runs the town's signature events, including the Harvest Festival, and connects more than a hundred member businesses.

The Chamber came to us with a Wix site that was hard to update and did little for its members. They needed a brand that matched a century of history, a site that sends people to local businesses, and a way for a small staff to keep it all current without calling a developer.

A chamber of commerce lives on its member list and its calendar, and both change every month. The old site had neither in a usable form.

• A real member directory. More than 130 members, each with a category, services, contact details and a logo, had to be searchable and easy to correct.
• A small staff. Whoever is in the office needs to post an event, update a listing or read a form entry from a browser, with no technical training.
• Accuracy over polish. Every claim on the site had to be something the Chamber actually does today, and its history had to match the record.
• Access for everyone. Members and visitors range widely in age and connection speed, so contrast, readability and phones mattered from the start.

We built the identity around the Chamber's historic seal, cleaned up from archival copies, and wrote a brand standards guide with a navy, gold and warm cream palette, a classic serif for headlines and clear rules for using the seal. The website, print pieces and brand cards all draw from the same guide, so the Chamber looks like one organization wherever people meet it.

• Member directory. Search by name, filter by category with live counts, or browse by popular service. Filters stay in the address bar, so a filtered list can be shared. Each member gets a profile page with a description, logo and contact details.
• Events. An events list with real Chamber photos, multi-day date ranges, a map under each address, and event pages that point visitors to the next event once one has passed.
• A board and history page. A timeline that starts in 1926 and marks the centennial, and board portraits that open a short profile.
• Membership and sponsorship. Plain pages that explain dues and sponsorship levels and lead to an application.
• A trust signal. The Chamber's BBB accreditation seal links to its BBB profile from the footer.

Rather than hand a small office a general-purpose CMS, we built a Chamber-branded admin with one editor per section: members, events, board, pages and uploads. Staff can import a member or event list from Excel with a preview of every column before anything changes. Every form on the site, from contact and membership to sponsorship and newsletter sign-ups, lands in an admin inbox, tagged with the form and page it came from. Event RSVPs show running totals, export to a spreadsheet, and include a day-of check-in list for the door.

An automated WCAG 2.1 AA scan covers every public page twice, once with photos and once with images blocked, plus a check of our own for text over hero photos. The first full scan turned up 25 issues traced to a handful of color choices; after the fixes every page scans clean. A cookie notice with Google Consent Mode gates analytics, the privacy and terms pages were rewritten for California law, and key pages carry a share kit with branded images, a QR code and a share menu.

The new site is built, scanned and running, with the member directory, events, sponsorship and staff admin all in place. Pointing the Chamber's domain at it is the final step. The live performance figures above come straight from the running site.