VOTE NO ON MEASURE SA bilingual, fully sourced campaign site for the No on Measure S effort in Fresno County, taken from design brief to live domain in days.

United for Fresno needed a campaign site against Measure S, a 30-year countywide transportation sales tax on the November 3, 2026 ballot, with about five weeks to Election Day. We ran competitor research, a design exploration and the build in parallel, and launched on votenoons.org.

• A single-page campaign site in English and Spanish, with a street-poster visual system in hazard orange.
• A Measure S knowledge quiz, fact cards that open into charts and sources, and a promised-versus-delivered scorecard.
• A pledge form routed through our managed intake gateway, with no database.
• Share images for Instagram and social previews, generated from the site itself.

Every number on the site links to a public record: Census commute data, county ballot documents, Fresno COG transit evaluations, federal transit data and local reporting. A counter-SEO pass added explainer pages, a sources page, structured data and full Spanish versions to compete for Measure S searches.

Live on its own domain with GA4, Search Console and a 12-page sitemap, Lighthouse scores of 100 on desktop, and a six-sprint plan running through Election Day and the November 4 sunset.